How To Create A Sales Funnel Website
Have you ever wondered what happens to all the prospects your sales team contacts - and why more of them don't end up as customers? BreakthroughEmail also takes the hassle and stress out of sending cold emails to those customers. As such, a marketing funnel is a system that guides potential customers through the entire journey; from the first time they interact with a brand, all the way to the point where they develop the urge to buy a product or service.
I wouldn't be recommending ClickFunnels or LeadPages at this stage, because these are just tools. As a former ClickFunnels user, I found it way too unreliable to use for my business. Take advantage of convert that cold traffic into customers or buyers by building relationships and trust.
Only then will you be able to respond to the queries of the prospective buyers in a confident manner and be able to convince the leads to convert into customers. Now, remember that all the strategies suggested above are only ways to acquire data about your target customers.
Using linkedin and google ads I would generate awareness and traffic to the site to kickstart Google Analytics for retargeting purposes, then follow them through other platforms via ads offering stories, case studies, guides, best practices, and data they can use with their own clients in exchange for lead information, then nurture them through email marketing.
These people are aware of your existence and have expressed a general interest in what you do through content you have put out, promotional sales, PPC advertising, social media posts, or good old organic search results. Devote b2b sales a certain time of the day to log the daily updates within the pipeline and train your sales reps to do the same.
The pipeline needs to be filled on a regular basis to help you stay on top of your sales process and help you achieve your sales goals. And, of course, never overlook quality - it is essential to measure the quality as well as the volume of leads to optimise sales performance.